Dr. Melanie Revilla from UPF will hold the opening keynote speech at IMISCOE workshop
On March 30, Dr. Melanie Revilla will inaugurate the IMISCOE workshop at IESA-CSIOC with the lecture
“Complementing conventional web survey data with new measurement opportunities to achieve better or new insights». The lecture will take place at 16:00 in the auditorium of IESA in Cordoba. Admission is free.
The expansion of the Internet and the development of a range of new active and passive measurement tools, particularly on mobile devices, present exciting opportunities for researchers. Compared to conventional surveys, using these new measurement opportunities (e.g., visual data or metered data) could reduce respondent burden, improve data quality, and extend measurement into new domains, allowing to answer questions that could not be answered so far and to improve the decisions of key actors (e.g., government).
However, very little research has implemented such possibilities, and even less has assessed the data quality associated with such approaches. Thus, there is a huge need for further research in this area.
This presentation will go through the main potential advantages of these data (focusing on a couple of them), but also explain the challenges/risks that researchers are facing when using such data. Moreover, some examples of the research that we are doing to learn more about these new data types to help researchers using them in the best way possible will be presented.
Melanie Revilla is a survey methodologist researcher at IBEI (Institut Barcelona d’Estudis Internacionals). Since 2020, she is the Principal Investigator of the WEB DATA OPP project, funded by an ERC starting grant.
Before moving to IBEI, she was Deputy Director of the Research and Expertise Centre for Survey Methodology (RECSM) and adjunct professor at Universitat Pompeu Fabra (Spain).
Her main areas of research include survey measurement errors, data quality, mode of data collection, web surveys, mobile participation, and metered data.
If you want more details, you can find a longer version here: https://www.ibei.org/es/melanie-revilla_275804